Member Login

Logging In
Invalid username or password.
Incorrect Login. Please try again.

not a member? sign-up now!

Signing up could earn you gear and it helps to keep offensive content off of our site.


Behind the Slogan "Guide Built"

An inside look at how Eddie Bauer designs ski gear.
posted: 03/19/2014
by Kevin Luby

Building ski outerwear isn’t an exact science. It involves designers, athletes, and business people, each with different goals with a given piece. Ultimately, good outerwear must work in the field, impress media blokes like us, have an understandable tech story for the consumer, and sell through at retail.

One of the common stories we hear from outerwear manufacturers is athlete involvement in product design. It’s called things like “athlete-driven,” “athlete-proven,” or in the case of Eddie Bauer, “Guide Built.”

We decided to dig a little deeper and see exactly how Eddie Bauer’s team of mountain guides and pro skiers influence the creation of Eddie Bauer ski wear. The development of the this season's Neoteric Jacket and Neoteric Pant began in 2011 when EB guides voiced a need for a mulit-use snowsports-specific outerwear kit. They wanted high-performing and versatile pieces for both the resort and the backcountry. The original prototypes performed well, but needed work, which is where more testing from the Eddie Bauer athletes came in. Use the interactive below to see how Eddie Bauer arrived at the final product, a light, technical shell jacket and pant made with Polartec Neoshell.

The content of this field is kept private and will not be shown publicly.
  • No HTML tags allowed

More information about formatting options

Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.
All submitted comments are subject to the license terms set forth in our Privacy Policy and Terms of Use