The Meeting: The State of the Industry

Snow Reports:

Arapahoe Basin open H 51° L 32° 24 hour snow " 48 hours snow " Lifts Open 4 of 8 Base Lower/Upper 53/53

Ashcroft Ski Touring closed H 70° L 38° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Aspen Highlands closed H 70° L 38° 24 hour snow " 48 hours snow " Lifts Open of 5 Base Lower/Upper /

Aspen Mountain closed H 70° L 38° 24 hour snow " 48 hours snow " Lifts Open of 8 Base Lower/Upper /

Aspen/Snowmass Nordic Trail System closed H 70° L 38° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Beaver Creek closed H 69° L 39° 24 hour snow " 48 hours snow " Lifts Open of 25 Base Lower/Upper /

Breckenridge closed H 66° L 41° 24 hour snow " 48 hours snow " Lifts Open of 31 Base Lower/Upper /

Buttermilk closed H 70° L 38° 24 hour snow " 48 hours snow " Lifts Open of 8 Base Lower/Upper /

Copper Mountain Resort closed H 67° L 40° 24 hour snow " 48 hours snow " Lifts Open of 22 Base Lower/Upper /

Crested Butte Mountain Resort closed H 69° L 39° 24 hour snow " 48 hours snow " Lifts Open of 16 Base Lower/Upper /

Crested Butte Nordic Center closed H 69° L 39° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Devil's Thumb Ranch closed H 69° L 37° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Durango closed H 64° L 34° 24 hour snow " 48 hours snow " Lifts Open 9 of 10 Base Lower/Upper 47/51

Eldora Mountain Resort closed H 71° L 40° 24 hour snow " 48 hours snow " Lifts Open of 11 Base Lower/Upper /

Gold Run Nordic Center closed H 66° L 41° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Grand Lake Touring Center closed H 68° L 40° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Irwin closed H 69° L 39° 24 hour snow " 48 hours snow " Lifts Open of 1 Base Lower/Upper 80/80

Kendall Mountain Ski Area closed H 60° L 38° 24 hour snow " 48 hours snow " Lifts Open of 1 Base Lower/Upper /

Keystone closed H 65° L 38° 24 hour snow " 48 hours snow " Lifts Open of 20 Base Lower/Upper /

Loveland Ski Area closed H 68° L 39° 24 hour snow " 48 hours snow " Lifts Open of 9 Base Lower/Upper /

Monarch Mountain closed H 75° L 45° 24 hour snow " 48 hours snow " Lifts Open of 6 Base Lower/Upper /

Powderhorn Resort closed H 79° L 47° 24 hour snow " 48 hours snow " Lifts Open of 4 Base Lower/Upper /

Purgatory at Durango Mountain Resort closed H 80° L 39° 24 hour snow " 48 hours snow " Lifts Open of 10 Base Lower/Upper /

Silverton Mountain closed H 60° L 38° 24 hour snow " 48 hours snow " Lifts Open of 1 Base Lower/Upper /

Ski Cooper closed H 59° L 32° 24 hour snow " 48 hours snow " Lifts Open of 5 Base Lower/Upper /

Ski Granby Ranch closed H 69° L 38° 24 hour snow " 48 hours snow " Lifts Open of 5 Base Lower/Upper /

Ski Hesperus closed H 77° L 44° 24 hour snow " 48 hours snow " Lifts Open of 1 Base Lower/Upper /

Snow Mountain Ranch closed H 69° L 38° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Snowmass closed H 67° L 38° 24 hour snow " 48 hours snow " Lifts Open of 21 Base Lower/Upper /

SolVista Basin closed H 50° L 28° 24 hour snow " 48 hours snow " Lifts Open 0 of 5 Base Lower/Upper 24/25

Steamboat closed H 76° L 49° 24 hour snow " 48 hours snow " Lifts Open of 18 Base Lower/Upper /

Steamboat Ski Touring Center closed H 73° L 50° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Sunlight Mountain Resort closed H 74° L 42° 24 hour snow " 48 hours snow " Lifts Open of 3 Base Lower/Upper /

Telluride Ski Resort closed H 60° L 38° 24 hour snow " 48 hours snow " Lifts Open of 18 Base Lower/Upper /

Tennessee Pass Nordic Center closed H 59° L 32° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Vail closed H 67° L 40° 24 hour snow " 48 hours snow " Lifts Open of 31 Base Lower/Upper /

Vail Resorts Nordic School closed H 68° L 40° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Vista Verde Ranch closed H 69° L 38° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Winter Park closed H 68° L 39° 24 hour snow " 48 hours snow " Lifts Open of 26 Base Lower/Upper /

Wolf Creek Ski Area closed H 79° L 38° 24 hour snow " 48 hours snow " Lifts Open of 7 Base Lower/Upper /

The Meeting: The State of the Industry

[ September 25, 2009 - 8:16pm ]

Meeting Conference Room

Enlarge Photo

Photo by: Jeremy Swanson

The Bullwheel

Dek:

Athletes, filmmakers, and corporate sponsors gathered at Aspen's Sky Hotel this afternoon for a discussion on the Olympics, lawsuits, and Wendy's fast food.

"I think the Olympics is a way to get people's mind around what we're doing," says Jen Hudak, a pro skier who specializes in halfpipe. "The Olympics, for me, is the way to grow our sport. I want the world to know about our niche sport." We're at a gathering at the Sky Hotel in Aspen, Colorado, as part of The Meeting, an annual celebration of ski and snowboard movies and a gathering of industry professionals. And we're talking about why ski superpipe isn't an Olympic sport yet. At this winter's 2010 Olympic Games in Vancouver, BC, skiercross will make its Olympic debut. Snowboard superpipe has been in the Olympics for a number of years. But the pipe skiers in the crowd want their chance at worldwide visibility. "I'm picketing the Olympics," jokes Simon Dumont from the back of the room.

Quickly, we move on from the Olympics, and the subject matter at the discussion moves to how the economy is affecting ski industry marketing budgets to how companies like Target and Wendy’s can play a role in the action sports market. Those in attendance range from athletes to filmmakers to video game producers. But they all have one thing in common: A shared interest in progressing the sports of skiing and snowboarding.

A hot topic at the discussion is the recent news that Warren Miller Entertainment has filed a lawsuit against Level 1 for copyright infringement (you can read more about this situation at the Denver Post). Level 1’s Josh Berman was in attendance and shared a few thoughts on the situation. “All the film companies are competing to an extent but we’re all a part of the same thing at the end of the day,” he said.

This evening, there will be premieres of Nimbus Entertainment’s Contrast, Poor Boyz Productions’ Everyday is a Saturday, J Mills Entertainment’s Stance, Burton’s The B, Teton Gravity Research’s Re:Session, and Empire Attire’s Transitions.

Check back for more updates from The Meeting throughout the weekend.

—Megan Michelson

Meeting Conference Room

Comments (1) Write a comment

it would be good if a

Submitted by snowbound on October 1, 2009 - 6:12pm.

it would be good if a discussion at this type of meeting could work on how to get more participants in the sport. A most in attendance would be considered stars of the sport of skiing and riding it would real cool if they could develop ways to get more youth active, healthy and enjoying our sport! Look forward to seeing not just a plan but action

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