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The Meeting: The State of the Industry

The Meeting: The State of the Industry

[ September 25, 2009 - 8:16pm ]
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Meeting Conference Room
Dek: 
Athletes, filmmakers, and corporate sponsors gathered at Aspen's Sky Hotel this afternoon for a discussion on the Olympics, lawsuits, and Wendy's fast food.

"I think the Olympics is a way to get people's mind around what we're doing," says Jen Hudak, a pro skier who specializes in halfpipe. "The Olympics, for me, is the way to grow our sport. I want the world to know about our niche sport." We're at a gathering at the Sky Hotel in Aspen, Colorado, as part of The Meeting, an annual celebration of ski and snowboard movies and a gathering of industry professionals. And we're talking about why ski superpipe isn't an Olympic sport yet. At this winter's 2010 Olympic Games in Vancouver, BC, skiercross will make its Olympic debut. Snowboard superpipe has been in the Olympics for a number of years. But the pipe skiers in the crowd want their chance at worldwide visibility. "I'm picketing the Olympics," jokes Simon Dumont from the back of the room.

Quickly, we move on from the Olympics, and the subject matter at the discussion moves to how the economy is affecting ski industry marketing budgets to how companies like Target and Wendy’s can play a role in the action sports market. Those in attendance range from athletes to filmmakers to video game producers. But they all have one thing in common: A shared interest in progressing the sports of skiing and snowboarding.

A hot topic at the discussion is the recent news that Warren Miller Entertainment has filed a lawsuit against Level 1 for copyright infringement (you can read more about this situation at the Denver Post). Level 1’s Josh Berman was in attendance and shared a few thoughts on the situation. “All the film companies are competing to an extent but we’re all a part of the same thing at the end of the day,” he said.

This evening, there will be premieres of Nimbus Entertainment’s Contrast, Poor Boyz Productions’ Everyday is a Saturday, J Mills Entertainment’s Stance, Burton’s The B, Teton Gravity Research’s Re:Session, and Empire Attire’s Transitions.

Check back for more updates from The Meeting throughout the weekend.

—Megan Michelson

Meeting Conference Room

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it would be good if a

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it would be good if a discussion at this type of meeting could work on how to get more participants in the sport. A most in attendance would be considered stars of the sport of skiing and riding it would real cool if they could develop ways to get more youth active, healthy and enjoying our sport! Look forward to seeing not just a plan but action

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