Shocking News: Resorts Inflate Snowfall Numbers

Snow Reports:

Arapahoe Basin open H 68° L 37° 24 hour snow " 48 hours snow " Lifts Open 4 of 8 Base Lower/Upper 51/51

Ashcroft Ski Touring closed H 70° L 38° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Aspen Highlands closed H 70° L 38° 24 hour snow " 48 hours snow " Lifts Open of 5 Base Lower/Upper /

Aspen Mountain closed H 70° L 38° 24 hour snow " 48 hours snow " Lifts Open of 8 Base Lower/Upper /

Aspen/Snowmass Nordic Trail System closed H 70° L 38° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Beaver Creek closed H 69° L 39° 24 hour snow " 48 hours snow " Lifts Open of 25 Base Lower/Upper /

Breckenridge closed H 66° L 41° 24 hour snow " 48 hours snow " Lifts Open of 31 Base Lower/Upper /

Buttermilk closed H 70° L 38° 24 hour snow " 48 hours snow " Lifts Open of 8 Base Lower/Upper /

Copper Mountain Resort closed H 67° L 40° 24 hour snow " 48 hours snow " Lifts Open of 22 Base Lower/Upper /

Crested Butte Mountain Resort closed H 69° L 39° 24 hour snow " 48 hours snow " Lifts Open of 16 Base Lower/Upper /

Crested Butte Nordic Center closed H 69° L 39° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Devil's Thumb Ranch closed H 69° L 37° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Durango closed H 64° L 34° 24 hour snow " 48 hours snow " Lifts Open 9 of 10 Base Lower/Upper 47/51

Eldora Mountain Resort closed H 71° L 40° 24 hour snow " 48 hours snow " Lifts Open of 11 Base Lower/Upper /

Gold Run Nordic Center closed H 66° L 41° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Grand Lake Touring Center closed H 68° L 40° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Irwin closed H 69° L 39° 24 hour snow " 48 hours snow " Lifts Open of 1 Base Lower/Upper 80/80

Kendall Mountain Ski Area closed H 60° L 38° 24 hour snow " 48 hours snow " Lifts Open of 1 Base Lower/Upper /

Keystone closed H 65° L 38° 24 hour snow " 48 hours snow " Lifts Open of 20 Base Lower/Upper /

Loveland Ski Area closed H 68° L 39° 24 hour snow " 48 hours snow " Lifts Open of 9 Base Lower/Upper /

Monarch Mountain closed H 75° L 45° 24 hour snow " 48 hours snow " Lifts Open of 6 Base Lower/Upper /

Powderhorn Resort closed H 79° L 47° 24 hour snow " 48 hours snow " Lifts Open of 4 Base Lower/Upper /

Purgatory at Durango Mountain Resort closed H 80° L 39° 24 hour snow " 48 hours snow " Lifts Open of 10 Base Lower/Upper /

Silverton Mountain closed H 60° L 38° 24 hour snow " 48 hours snow " Lifts Open of 1 Base Lower/Upper /

Ski Cooper closed H 59° L 32° 24 hour snow " 48 hours snow " Lifts Open of 5 Base Lower/Upper /

Ski Granby Ranch closed H 69° L 38° 24 hour snow " 48 hours snow " Lifts Open of 5 Base Lower/Upper /

Ski Hesperus closed H 77° L 44° 24 hour snow " 48 hours snow " Lifts Open of 1 Base Lower/Upper /

Snow Mountain Ranch closed H 69° L 38° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Snowmass closed H 67° L 38° 24 hour snow " 48 hours snow " Lifts Open of 21 Base Lower/Upper /

SolVista Basin closed H 50° L 28° 24 hour snow " 48 hours snow " Lifts Open 0 of 5 Base Lower/Upper 24/25

Steamboat closed H 76° L 49° 24 hour snow " 48 hours snow " Lifts Open of 18 Base Lower/Upper /

Steamboat Ski Touring Center closed H 73° L 50° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Sunlight Mountain Resort closed H 74° L 42° 24 hour snow " 48 hours snow " Lifts Open of 3 Base Lower/Upper /

Telluride Ski Resort closed H 60° L 38° 24 hour snow " 48 hours snow " Lifts Open of 18 Base Lower/Upper /

Tennessee Pass Nordic Center closed H 59° L 32° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Vail closed H 67° L 40° 24 hour snow " 48 hours snow " Lifts Open of 31 Base Lower/Upper /

Vail Resorts Nordic School closed H 68° L 40° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Vista Verde Ranch closed H 69° L 38° 24 hour snow " 48 hours snow " Lifts Open of Base Lower/Upper /

Winter Park closed H 68° L 39° 24 hour snow " 48 hours snow " Lifts Open of 26 Base Lower/Upper /

Wolf Creek Ski Area closed H 79° L 38° 24 hour snow " 48 hours snow " Lifts Open of 7 Base Lower/Upper /

Shocking News: Resorts Inflate Snowfall Numbers

[ October 2, 2009 - 5:00pm ]

Snowstake

Enlarge Photo

The Bullwheel

Dek:

OK, fine. It’s no big surprise that ski resorts call for 12 inches when they really only got 10. But what is surprising is how iPhone apps can help curb the lies.

It didn’t really come as any sort of a shock to me that a recent study by a team of Dartmouth economists revealed ski resorts are inflating their snowfall numbers. The economists discovered that some resorts are exaggerating their snow report data by as much as 23 percent on weekends. The resort’s snow reports were cross-referenced with government weather stations from a similar area to determine the percent of inflation. While the study did not name any particular resorts, it did identify what types of resorts may cushion their snow report. Resorts that see a high percentage of day skiers, meaning those located on or near highways and near bigger cities, are major perpetrators. Also, resorts within close proximity of each other. Prime suspects? Resorts along Colorado’s I-70 corridor, perhaps?

The truly surprising thing about these deceptive marketing strategies is how vulnerable they are to social media. SkiReport.com added a new feature to its popular iPhone app that allows users to post “first hand reports.” This feature caused a sharp drop in snow report exaggerations at resorts with adequate ATT cell phone coverage.

It’s great that something as easy as a free cell phone app and some teamwork could reign in a little resort malpractice. —Niall Bouzon

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