Colchester, VT, Sept. 10--Skis Dynastar SA announced the resignation of Jean-Yves Pachoud, general manager of Skis Dynastar SA and president of Dynastar Inc., the U.S. subsidiary. Pachoud has been with the company since 1969 and served as president since 1990.
Pachoud's legacy will live on, however, in the form of Dynastar's 1999/2000 U.S. marketing campaign that features "The New Shape of Skiing" infomercial scheduled to air next month.
Replacing Pachoud as general manager is Bernard Liatti. Liatti will work at the corporate offices in France. No stranger to the ski industry, Liatti has held positions at Look, Dynamic and Socedam, the French subsidiary of Kassbohrer.