The last time we spoke to JT Holmes, he'd just finished shooting a 60 Minutes segment about BASE-jumping in a squirrel suit. Now, we've heard that the big-mountain skier and BASE-jumper has just signed with K2 Skis. Holmes joins legendary skiers Mike Hattrup, Reggie and Zach Crist, Kip Garre, Andrew McLean and Martin Volken on K2's BackSide Team.
“It’s a natural fit for JT to be on K2s. His personality and style reflect everything that K2 is about and we are looking forward to getting him involved with the development of our BackSide products,” says Global Marketing Manager Mike Gutt. “JT brings the team a youthful outlook and, most importantly, he resonates with skiers who have been watching his skills and style over the past decade.”
And Holmes take on his new sponsor? “K2's Backside series of skis are perfectly suited to my style. I ski forward, so I don't need a twin tip. I enjoy clean landings. I need versatility. I spend a lot of time hiking in the backcountry, and both utility and weight are important factors that K2 addresses with the Backside series."
Mike Hattrup, who spearheads the BackSide category for K2, sees this as a great addition to an already strong group of seasoned veterans driving the program and developing skis for the backcountry. "We're fortunate to have JT on board. His hard charging style and innovative vision will bring an important dimension to this category. It's going to be fun working with him."