"Who's this Timberlake fella?
-John Irvine, a bigwig at Vancouver-based outdoor gear manufacturer Arc'teryx, as throngs of teenage girls mobbed Justin Timberlake during his visit to Whistler Blackcomb, B.C., at last April's World Ski and Snowboard Festival.
Mr. Irvine, we salute you: Ignorance of cheeseball American culture is yet another way you and your province represent all that is cool in skiing.
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