The terms "air" and "Crested Butte" have always had a specific connotation when used together, as in, "Dude, you shoulda seen my air at Crested Butte." But now Nike's mucked that all up. Having consulted with local distance runners, the Godzilla of sports marketing is rolling out the Air Crested Butte, a winter running shoe built with Gore-Tex, a Lycra minigaiter, and an outsole designed to mimic a mountain goat's hoof. Alas, when Butte skiers talk smack, people will forevermore think footwear.
From simple 15-second Instagram vids to high-stakes virtual contests, videos and social media have changed our world.
We follow some pretty rad people on Instagram. Here are some photos from our feed that got us psyched this week, including stuff from Lynsey Dyer, Lee Cohen, and Kim Havell! By ...
We follow some pretty rad people on Instagram. Here are some photos from our feed that got us psyched.
The HERO4 Session is the size of an ice cube and sports a simple design that solves all the problems you've ever had with your GoPro.
Three important lessons I've learned from 2 and half years of travel. By Sarah Johnson
Western State Colorado University’s Alpine Ski Team has been reinstated and is thirsty for glory.
Rain, shine, or hurricane. Bomber running shoes for winter conditions.
Red Bull's innovative backcountry freestyle competition, Linecatcher, is back for 2010. Frenchman Candide Thouvex, back in his first competition since breaking his back in ...
Known for their ski porns, Teton Gravity Research has released an award-winning new film about climate change's impact on skiing. We spoke to producer Steve Jones about the ...
Swedish extreme skier Fredrik Ericsson will try to be the first person to ski the world’s three highest mountains: Mount Everest, K2 and Kangchenjunga.