BECAUSE IT LOOKS BETTER
Does your helmet make you look like a phallus? Then try this on for size, Richard. Sweet Protection-a Norwegian helmet manufacturer-now makes a slim, carbon-fiber lid that they claim offers the same protection as clunky thermo-molded models-at half the volume and a scant 14.2 ounces. The Rooster costs $327, about $120 more than high-end protection-a small price to avoid looking like a schmuck.