When Giro released its line of Score goggles this year, it snubbed the whole rock-star bling trend in favor of a design thats actually cool, enlisting Grammy-nominated artist Jesse LeDoux to create the strap graphic. A former art director for Sub Pop records, Ledoux built album covers and posters for The Shins, Death Cab for Cutie, and Iron and Wine. He's also designed images for skis, snowboards, and backpacks. "I gravitate towards escapism stuff, like the idea of creating an alternate universe," say Ledoux. "The world's got enough ugliness in it, so try and make goofy stuff that makes me forget all the lameness."