When Bob Lange developed the plastic ski boot in 1962 he knew he was onto something good, because the boots skied better, easily exceeding the performance of then state-of-the-art leather ski boots. Due to their increased control, performance, and fit, Lange started a revolution in ski boot design, with other manufacturers quickly introducing their own plastic overlap shells in an attempt to harness the new technology. In 1970, the first Lange Girl poster appeared with the moniker “Soft Inside.” The poster would be the beginning of a seemingly endless line of sexy women wearing pretty much nothing but Lange ski boots.