The world of ski movies was once a realm occupied by a select few; dedicated companies that had the equipment, the connections, and the budget to make a film. But today, a few minutes on the internet will yield an astonishing overload of ski movie trailers, releases, webisodes, and edits thanks to technology, low price barriers, and free distribution. But is this flood of content good for ski movies?
Industry insiders such as Biglines.com Tim Grey who sees just about all types of edits and trailers cross his screen, don’t think it is a bad thing. “Those destined to succeed, still will,” Grey says. “While it is technically easier to bust on the ski movie scene…as with athletics and just about anything else, the cream always rises to the top,”
TGR’s Steve Jones sees the new age as a distinctly positive evolution. “It is great for the business and for the creative evolution. It keeps everyone forward thinking and on their toes. You can't get complacent or you will become irrelevant,” Jones said.
“The crews that have broken through to become top tier movie houses have not made it by accident. I don't really think pushing the limits on filmmaking is any easier than it used to be. In the end, it's a brutal slog to churn out something amazing,” notes Gray.
That said, there is a thriving middle ground of movies between the big names and the countless online edits. We spoke to a few smaller production companies in Jackson Hole, Wyoming, one of the hotbeds of ski movie production, to find out what make them tick, whether new, cheap and easy technology can really help a company make it, and where they see themselves in the larger, evolving scheme of the industry.