In 2009 a group of female skiers got together to raise money for breast cancer research. Their 2010 Rad Boob calendar supported Rethink Breast Cancer, hence the name "Rad Boob." The name stuck, and this year, the ladies of the Rad Boob Club have another calendar out. Proceeds from the sales will support the Live It! Love It! Foundation, which works to bring adventure to people who've become injured or disabled.