Before Jody Morris took up photography, Canadian skateboarders were rarely represented in the major magazines. Vancouver-bred Morris, who lives more out of a suitcase these days, changed that. He spent a 10 year stint as senior photographer for Transworld Skateboarding magazine, and has freelanced for almost every major skateboard magazine in the world, as well as Men's Fitness, Transworld Snowboarding and shooting a host of skateboarding's most iconic and influential ad campaigns, such as DC Shoes, Etnies, Adio Footwear, Quicksilver, Nixon, World Industries, Dakine, and Tony Hawk Inc. These days he is the in-house photographer and media director for the newly revived Plan B skateboards.