Overseas production hasn’t come without backlash though Mazz believes in his process. He builds his skis using materials like carbon fiber and black locust, a hardwood that ten years of ski building experience has taught him performs better than hard maple. “It’s an unbelievable wood,” he says. “It’s durable, and when used as a sidewall, it holds an incredibly solid edge. But it dulls drill bits and take longer to machine, which makes it expensive and unpopular with larger companies.” The skis are assembled almost entirely by hand, right down to the striking wood veneer graphics designed by Mariella, Mazz’s wife and Ski Logik’s in house designer.
At full capacity, the 35 workers at the Ski Logik factory can produce 10 pairs of skis a day. The decidedly anti-mass production model gives Ski Logik the flexibility of a garage workshop while maintaining competitive prices. Standard models retail around $750. For a reasonable premium, the company will build a production model ski with personalized flex and artwork. A fully custom ski costs $1300. “We do such labor-intensive construction, it doesn’t take much extra to build things custom,” Mazz says.