The first sale for Slant Skis was to Bennett’s former boss, and Bennett says the business has grown as word has spread from his Tahoe buddies to their friends in Maine, Colorado, Utah, and Montana.
“I get honest reviews and real positive feedback,” Bennett says of selling the skis to people he knows. He also attributes success to the community in Tahoe. “[Tahoe has] really awesome skiers who will test my skis and give me specs right away. … It’s a Mecca for start-up ski companies and people with innovative ideas.”
Bennett says he would like to sell his skis locally—but for now he’s selling skis too fast online to supply Tahoe shops. Last season’s stock sold out, and Slant has expanded its men’s line to four models and its women’s line to three pairs for this winter, covering the spectrum from rockered big-mountain boards to park shredders.
As the business grows, Bennett is hiring more employees and taking time to dream. “I’m staying in touch with what I love,” he says. “I’m getting to focus more on what I like; building prototypes and testing them and working on them with athletes,” This process accounts for his own quiver of 15 to 20 “random one-off” pairs. Skiers who can’t build their own might envy this collection, but there’s no need—Bennett promises he puts the best designs into production for Slant Skis.