Suzy Chapstick did as much for the sport on television as she did in the race circuit. Her trademark blonde hair and spandex leotard urged young men around the country to get off the couch and onto the slopes. In the 1970s, Chaffee was seen mostly on Chapstick commercials, but she also made appearances in James Bond movies (performing ski ballet in the opening credits) and in the tabloids as rumors that she was seeing a married Ted Kennedy swirled.

Chaffee's skiing accolades are as impressive as her social ones. Chaffee was the top-ranked U.S. skier at the 1968 Winter Olympics in Grenoble, France. She was also a three-time world freestyle skiing champion (1971-73). All of her pursuits ended in 1988 as she was finally inducted into the United States National Ski Hall of Fame.

Suzy Chapstick might not have been the most serious female skier of her time, but her good looks helped resorts book thousands of lift tickets in the 60s and 70s.