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Emergen-C Named Official Health and Energy Drink Mix Sponsor of Burton Super Demo Tour and Burton U.S.Open

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posted: 01/15/2008

FOOTHILL RANCH, CA (December 20, 2007) — Alacer Corp., makers of the fizzy health and energy drink mix, Emergen-C, have carved out a deal with Burton to become the official Health and Energy Drink Mix sponsor of the 2008 Burton Super Demo Tour and Burton U.S. Open this winter. The partnership will feature exclusive sampling from Emergen-C's signature Feel the Good„¢ Lounge in the Burton Demo Igloo, daily giveaways and a chance to win a free trip to the Burton U.S Open.

In addition to sponsoring the U.S. Open, Emergen-C will be traveling the country with Burton on the 2008 Super Demo Tour. The Tour kicks off January 4 in Vail, CO, with nine more stops in other powder-perfect locations across the U.S. The full line-up was recently announced in the Good Events section of Emergen-C's website. At each location, riders will be able to naturally boost their energy levels as they try out new Emergen-C flavors and the freshest Burton gear in the Burton Demo Igloo.

Also inside the Igloo, Emergen-C fans can enter for a chance to win the Emergen-C "Everything But The Board Sweepstakes to receive a 4 day/3 night trip for two to the Burton U.S. Open, March 20-23, 2008 in Stratton, Vermont. The lucky winner will also receive a one-year supply of Emergen-C, $1,000 spending cash, cool Burton gear — plus VIP access so you can party with Emergen-C and all the Burton riders. Those who can't get to the mountain are able to enter online at http://www.emergenc.com target=_blank> emergenc.com

"Alacer Corp. is very excited that Emergen-C will be a sponsor for this year's Burton Demo Tour and U.S. Open, said Monica Sikorski, Special Events & Promotions Manager, Alacer Corp. "It's only natural that two lifestyle brands with such active, passionate fan bases should come together," added Sikorski. "We look forward to helping riders Feel the Good all winter long."

For powder hunters, Emergen-C drink mix is the perfect energy booster among pro and amateur athletes alike, providing a healthier alternative to high-caffeine energy drinks that can cause riders to crash after a long day on the mountain.

"We're stoked to be working with Emergen-C, says Bryan Johnston, Senior Vice President of Global Marketing at Burton. "Our riders and staff travel all over the world to competitions and film shoots. Having Emergen-C as an event partner is an authentic and important relationship because we work so hard to stay healthy throughout the winter months.

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