Park City, UT (AP)--The NCAA will not allow freestyle skier Jeremy Bloom to accept skiing-related endorsements if he chooses to play football at Colorado next season.
Bloom put off football last season so he could compete in the Olympics. He finished ninth in the moguls competition.
He petitioned the NCAA to allow him to receive money from ski endorsements while he played football. He argued that since freestyle skiing wasn't an NCAA sport, there wasn't a conflict.
NCAA rules prohibit a player from endorsing any products based on their "athletics ability.''
The NCAA denied his petition Feb 15. Bloom now must decide if he wants to play football and give up the endorsements, or stay in skiing and keep them.
If he chooses football, he won't be able to receive any benefits from sponsors, including skis or goggles, once he enrolls at Colorado and reports to camp.
"I am very disappointed in their decision,'' Bloom said. "While I might not be able to help myself, by shedding light on the injustice of the NCAA rules and decision, I hope to be able to improve the conditions for the next Jeremy Bloom that comes along.''