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News: Media Madness

Fall Line
posted: 11/19/1999

What A Circus
Utah can still brag about offering "The Greatest Snow on Earth." Earlier this year, the U.S. Supreme Court refused to hear a Ringling Bros. and Barnum & Bailey's "trademark dilution" lawsuit over the circus' famous tagline, "The Greatest Show on Earth." The circus had been battling Utah in court for years to halt the state from using the "greatest snow" catchphrase, which it has been touting nationwide since the Sixties. Utah officials can now sleep easier. If the court ruled against them, state officials may have had to recall hundreds of thousands of license plates that bear the pro-snow motto. For its part, the circus had earlier refused a $10 million settlement from Utah. The clowns.

Kings For A Day
"They suspended an old triple chair and we spent eight hours just hanging there," Adam Sherman says of a New York City photo shoot for a new Dewar's Scotch advertising campaign featuring his Igneous Skis manufacturing company. Dewar's flew the trio in from Jackson Hole, Wyo., picked them up in a limo and lodged them in a swank SoHo hotel. (Shown below: Sherman, left, and partners Bryce Roberts, center, and Niki Singlaub). Afterwards, the ad agency treated the trio to a big night in the Big Apple. The next day, they landed back in Jackson and back in reality. "We didn't have enough money left for the airport shuttle," Sherman says, "so we hitchhiked home."

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