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Instead of the Dorky "I Skied Corbet's" Shirt...

posted: 12/18/2001
by Tom Bie

Corbet's Couloir in Jackson, Wyoming, has long attracted those ill-equipped for the task of skiing it. Now, Jackson Hole's Snake River Brewing Company -- keenly aware of the size of this market after years of their bartenders being subjected to patrons' exaggerated Corbet's tales -- has seized the marketing opportunity and developed Yard Sale Ale, aimed especially at those who've worked up a thirst tumbling ass-over-teakettle down the notorious run. "We've always had customers coming in talking about Corbet's," says Snake River spokesman Tim Harland. "Now we can sell them a beer and a shirt."
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