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The types of mistakes they've made so far in this contest have landed companies in disciplinary actions by the Federal Trade Commission and various state courts and regulatory agencies, regardless of the 'fine print' in their disclaimers. Needless to say, employees have been fired over such things, not to mention very large fines paid out by the companies involved.
Surprisingly, the only email responses from the people running this contest have been along the lines of, "...gee whiz, we're new at this and doing the best we can" (in other words, tough luck, we don't have to comply with federal and state regulations).
For their sake, hope nobody calls up the NY Attorney General or thinks about a class action settlement. While the prize values are very low, it doesn't take much to trigger a lot of trouble by people playing in this complex area.
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