Press Room - Press Release
2017 Warren Miller Film to Be Titled
“Line of Descent”
FOR IMMEDIATE RELEASE
Boulder, Colo. – May 31, 2017 – The lineage of mountain lifestyle continues in Warren Miller Entertainment's (WME) 68th full-length feature film, Line of Descent. In this year’s film, WME travels the globe, by land, air, and sea, exploring the ties that bind ski culture.
In Squaw Valley and Jackson Hole, WME visits skiing icons who have made the mountains their home and raised mini Moes and Moseleys of their own. Traveling to Norway, a Canadian ski patroller enjoys the company of his Norwegian brethren, and in the French Alps, native son Jean-Claude Killy’s legacy fills Val-D’Isere hearts with pride.
From BC to France, Glacier Country to Steamboat, new generations of skiers and riders are pushing their sport to new extremes, making their parents proud—and often downright nervous.
WME crews chase winter along the Beartooth Highway where a road trip via motorcycles takes athletes Kalen Thorien and Mike “Bird” Shaffer from Montana to Wyoming. And still to come, snowboarders Seth Wescott and Rob Kingwill will head to New Zealand to descend Mount Cook.
For 68 years, ski families have cheered the official kickoff of winter with the ski film company that started it all. This year is no different. The family grows, and the traditions grow richer, in Warren Miller’s Line of Descent. Bigger, deeper, fresher than ever.
Warren Miller’s Line of Descent will premiere in October 2017 with U.S. film tour screenings soon-to-be-released and shows to follow in Canada, Germany, Switzerland, Austria, China, the United Kingdom, Australia, New Zealand and more. For teasers, athletes and locations go to warrenmiller.com.
Sponsors of the 2017 WME Film Tour include Western Montana’s Glacier Country, Gosling’s, L.L.Bean, Ester C, Ducati, Airstream, Helly Hansen, K2, HEAD, Marker Dalbello Völkl USA and SKI Magazine.
Suggested Tweet: Have you seen the teasers for @warrenmillerent’s new film “Line of Descent”? Catch a glimpse now: http://bit.ly/68-edits
ABOUT WARREN MILLER ENTERTAINMENT
Warren Miller Entertainment has been a pioneer in action sports cinematography since 1949. Line of Descent is the 68th installment of its feature film library. Warren Miller Entertainment is the leader in snow and adventure sports production, stock footage, event experiences and four-season content solutions for sponsors, clients, and athletes and is a division of Active Interest Media and is based in Boulder, Colorado.
ABOUT ACTIVE INTEREST MEDIA
One of the world’s largest enthusiast media companies, Active Interest Media publishes leading consumer magazines such as Yoga Journal, Backpacker, SKI Magazine, Vegetarian Times, Sail, American Cowboy, Old House Journal and more. The company’s five divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group and Outdoor Group—reach more than 39 million people in 85 countries. AIM also operates thriving B2B platforms, online universities, and retail events. Core competencies include lead generation, marketing services (through their in-house agency, Catapult Creative Labs), and video production. Its businesses include Warren Miller Entertainment, the most successful adventure-film company in history, IDEAFit, the world’s leading organization of fitness and wellness professionals, and AIM Studios, a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.
For information on Independently Promoted (IP) shows and how to host your own screening, click here.